The purpose of this blog is to share our knowledge and insights about design thinking, business innovation and transformation in a digital world.
Maarten and Geert are Service Designers that want to improve customer experiences by creating purposeful solutions that transform people and organisations.
At Boondoggle we believe that a great customer experience is the result of both brand and service. That's why we help our customers to excel in both.
So we went to Barcelona last week. We ignored the Sagrada Familia, we forgot about Gaudi and we left the beach aside. We didn’t even go to the Ramblas because we went to the… wait for it… Service Design Days! Together with over 200 Art Directors, UX designers, Service Designers, Brand Managers, Marketeers, Business Consultants and […]
In our previous posts we talked about what we think is a good entrepreneurial culture and how to cultivate one. So now we laid the fundaments, we can build upon them and make things a little more tangible and practical. In this post we want to talk about the process and how to avoid the most common pitfalls and misconceptions. […]
In our last post we explained why we believe in entrepreneurial cultures. The question remains what you can do to cultivate such a culture. Here are a few tips to get you started. If you’re serious about cultural change, consider hiring a change consultant. Things might get rough along the way and you might want […]
As promised at Darefest last week, the next couple of weeks we’ll regularly post the content of our presentation in bitesize snippets of intellectual fun. In this first post we elaborate on the concept of “culture” and try to establish a shared sense of what it is that makes a great culture. Feel free to […]