About

About this blog

The purpose of this blog is to share our knowledge and insights about design thinking, business innovation and transformation in a digital world.

About us

Maarten and Geert are Service Designers that want to improve customer experiences by creating purposeful solutions that transform people and organisations.

About Boondoggle

At Boondoggle we believe that a great customer experience is the result of both brand and service. That's why we help our customers to excel in both.

Blog

brain
Nov 0
Nov 0

5 ways to warm up your brain

When we do workshops or co-creative sessions, we basically become meeting-room athletes that want to perform at their best. And just like athletes warm up their muscles, we can warm up our brains to ensure better or optimal performance. Of course a good night sleep, drinking lots of water and setting the room temperature to 25° C will […]

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Oct 4
Oct 4

Insights from the Service Design Days in Barcelona

So we went to Barcelona last week. We ignored the Sagrada Familia, we forgot about Gaudi and we left the beach aside. We didn’t even go to the Ramblas because we went to the… wait for it… Service Design Days! Together with over 200 Art Directors, UX designers, Service Designers, Brand Managers, Marketeers, Business Consultants and […]

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A photo by Oscar Keys. unsplash.com/photos/AmPRUnRb6N0
Sep 4
Sep 4

The danger of using assumptions

In our previous posts we talked about what we think is a good entrepreneurial culture and how to cultivate one. So now we laid the fundaments, we can build upon them and make things a little more tangible and practical. In this post we want to talk about the process and how to avoid the most common pitfalls and misconceptions. […]

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cultivate
Sep 2
Sep 2

What you can do to cultivate an entrepreneurial culture

In our last post we explained why we believe in entrepreneurial cultures.  The question remains what you can do to cultivate such a culture. Here are a few tips to get you started. If you’re serious about cultural change, consider hiring a change consultant. Things might get rough along the way and you might want […]

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